The United Church of Canada Campaign is asking SodaStream, Ahava and Kefer Plastics labels to pull their business out of the West Bank before asking its congregants to reject products from these companies
Letters have been sent to all of the companies asking them to move operations out of the West Bank. Wendy Gichuru, the program coordinator of Africa and Middle Easter partnerships for the United Church, says: “At the moment the church has embarked on a careful campaign to proceed by approaching companies active in the settlements, whose products are available in Canada,” Gichuru said
The campaign is called “Unsettling Goods:Choose Peace in Palestine and Israel”, and focuses on illegal settlements and the obstacles they pose for peace.
However, Marta Mikita-Wilson, CEO for SodaStream Canada, disagrees. “We create the work for them, we give them a chance to make a decent living.” said Marta Mikita-Wilson responding to SodaStream boycotts.
Mikita-Wilson is also quoted as saying that very little had come of SodaStream boycott attempts over the years, and they are actually stimulating consumer interest in the company’s products.
Say No to SodaStream and Say Yes! to Human Rights begs to differ with Mikita-Wilson and believe that with continued pressure from BDS consumers will see the real SodaStream and choose not to purchase its products.