Consumer Protection Laws: How They Apply to SodaStream
As consumers, we have a right to know what we are buying before we do, so we are then able to make informed choices. Consumer protection legislation was developed just for that reason, to protect us from goods that could pose potential dangers to us, but also to protect us from fraudulent goods that hide their true place of origin in order to purposely deceive, us, the consumers. This is exactly what SodaStream does with its incorrect place of origin label, it sets out to purposely deceive consumers so they will feel good about buying a product that is Made in Israel, but yet have no idea of the product’s true origins, the Occupied West Bank where it is made by labourers living under occupation.
How does a company insist it cares about welfare of consumers yet the same time purposely deceives them about the origins of a product it is marketing to them as beneficial to their health?
South Africa and Consumer Protection Laws:
For example, as a result South Africa’s new Department of Trade and Industry (DTI) labelling requirements for settlement products like SodaStream and Ahava consumers can now demand that these Israeli settlement products are removed from the shelves in line with South Africa’s Consumer Protection Act.
Say No to SodaStream and Say Yes! To Human Rights would like to see Canadian consumer protection legislation take the same approach and label products from the Occupied Territories for what they are, so consumers can then make an informed choice based on conscience.